At TBWA, we are convinced that a brand’s reputation is crucial for the growth of our clients’ business. That’s why -when helping our clients to disrupt- we pay close attention to every stakeholder group that can make or break the reputation of our clients’ brands.
After all, what the 2020 Covid crisis has once again made clear, is that the role of brands and companies has changed. People and society expect more from brands. They ask for real leaders. Leaders that excel not only because of their commercial offer, but also because of the societal role they commit themselves to.
The (socially responsible, ethical and sustainable) way brands reach their business goals becomes more important than ever. Transparent and active communication about this journey becomes crucial.
Reputation is made by the perception of ALL stakeholder groups. When helping our client to be impactfully relevant in a new world, we pay the necessary attention to every stakeholder group.
Brand and reputation strategists work closely together.
Although the consumer, customer, citizen, employee, ... might be our ultimate destination, stakeholder groups that help (or oppose) us to get there are equally important.
We believe that owned, earned and paid media should reinforce each other.
We believe in proactive stakeholder activation, 365 days a year.