Playing the lottery can make great things happen. Not only for yourself, but also for others. As part of a new corporate campaign for the National Lottery, we created some inspiring movies to show some of the extraordinary things people have accomplished ànd to thank the people who made these accomplishments possible: everyone who played the Lottery.
Meaningful purpose and profitable business aren’t opposites, on the contrary, they go hand in hand and reinforce each other. More and more consumers are leaning towards brands and companies doing good and giving back to society.