Lidl launched an outdoor campaign with extremely high prices. A bit surprising for a discount retailer, isn't it? So everybody was waiting for some clarification. After one day. Nothing. After two days. Nothing. After three days. Still nothing. Until EuroMillions made it all clear... with a Lidl hack.
Our competition is everything in culture. So, what’s happening today? In the real and/or digital world? Brands that are 100% in sync with modern culture get a head start in the relentless battle for attention.