Many people love Mc Donalds, and Mc Donalds loves its customers. After they received a letter from a young superfan to ask why there wasn’t a restaurant in his home town, Mc Donalds wanted to do something special for this fan. With the help of TBWA, they opened a mini restaurant in the home town of the boy, just for him.
Today’s consumers are more demanding than ever, and right they are. Credibility and relevance are key drivers of brand preference and ultimately business performance.
