To boost the image of bpost, TBWA made a campaign that puts some of our everyday heroes in the spotlight: the mailmen. In a poetic TV spot, Tom Boonen brings an ode to bicycling mailmen. He may have won the Tour of Flanders, but the mailmen are the champions of the Tour of all of us.
Today’s consumers are more demanding than ever, and right they are. Credibility and relevance are key drivers of brand preference and ultimately business performance.
