As captain of Manchester City, Belgian football wonder Vincent Kompany was honoured with his very own chant. It inspired him to surpass himself even more. That’s what we mean by the power of fans, the battle cry of Play Sports.
Our competition is everything in culture. So, what’s happening today? In the real and/or digital world? Brands that are 100% in sync with modern culture get a head start in the relentless battle for attention.
