In the car industry test-drives are the most effective conversion tool. But in recent years, the test-drive habit has dropped significantly . That's why MINI decided to disrupt the test-drive experience. Based on people's social media data, MINI created a unique and personalized test-drive experience like never seen before.
Test-drives, lead generation, trial, online couponing, re-marketing and targeting. Today’s marketing game of traffic and conversion requires a bold, yet well-thought approach on the crossroads of ratio and creativity.
