How do you help a club that’s lost its way during their most important game of the decade? You simply remind them what they are really capable of. Sponsor and television channel Play Sports decided to not broadcast commercial messages during the game but dedicate their sponsor boards to something else: reminding everyone what this club is really made of. By showcasing video footage of historic moments, based on what happened in the game. In real-time. The boards used data from live match reports and linked relevant iconic moments to every gameplay situation.
Today’s consumers are more demanding than ever, and right they are. Credibility and relevance are key drivers of brand preference and ultimately business performance.