Bringing back an icon to celebrate the launch of your new product and at the same time install your brand in modern day culture? Well that's exactly what Telenet did for the launch of YUGO. Instead of an ad campaign, they decided to remake the legendary 'Freestyler' video clip.
You have an innovative new product or service that could revolutionize your industry? Now it’s time to bring it to the market successfully. Marketing and communication efforts aiming at making people understand the value of your innovation are essential for success.