The best things in life never change. To celebrate the fiftieth anniversary of the Big Mac, McDonald's decided to celebrate the unchangers. The people that stayed the same over the years and stick to their habits, also the habit of going for the Big Mac. Cause why change what we don't want to change?
Today’s consumers are more demanding than ever, and right they are. Credibility and relevance are key drivers of brand preference and ultimately business performance.
