Turning vegetables into a viral sensation? Easy. Just let children give new names to ordinary vegetables. So long 'courgette', hello 'troll bat'. This vegetable name change by Delhaize got picked up by popular media all over Belgian, even resulting in a German techno song. But with a 151% sales increase, business results were impressive too.
Good companies are storytellers, great companies are storydoers. Storydoing builds instant involvement and unquestioned credibility , resulting in increased word of mouth and amplification on social media.
