In May 2016, most flights at Brussels Airport were cancelled due to an electrical failure. The perfect occasion for Brussels Airlines to show what ‘we go the extra smile’ means. We chartered a bus and offered grounded passengers a free sightseeing tour of Brussels.
I want this too
Want to adopt Disruption® as an unbeatable tool for your business too?
Solve my crisis
Today, crisis communication requires quick handling and a widespread support. How can we turn crisis situations into real opportunities to (re)win the public’s hearts and minds?