The main obstacle to getting people to change from their current energy provider to Eni was inertia. So why not give them a big fat jolt? We delivered it in the form of an all-electric contest. And it proved a great way to short-circuit the competition.
I want this too
Want to adopt Disruption® as an unbeatable tool for your business too?
Increase my market share
Whether you are a (new) challenger or a known leader, these days the winner takes it all. All the more so marketing and communications play a crucial role in defending or winning marketing share.