Telenet spotted two groups with complementary needs. On the one hand, lots of lonely senior citizens with a spare room. On the other hand, students looking for a quiet place to study. Soon, the smell of home-made biscuits engulfed every university town.
Meaningful purpose and profitable business aren’t opposites, on the contrary, they go hand in hand and reinforce each other. More and more consumers are leaning towards brands and companies doing good and giving back to society.
