For the live reporting of a high-profile football match, Play Sports aired two extra channels, each with a different commentator. And very biased ones at that. We picked two fans who were famous on TV. Result? The press talked more about the comments than the game.
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Culturally relevant (social) content
Our competition is everything in culture. So, what’s happening today? In the real and/or digital world? Brands that are 100% in sync with modern culture get a head start in the relentless battle for attention.