How do you get people to search frantically for a pre-roll ad? For pay channel Play Sports, we managed to fit a live transmission of an important football match in front of YouTube content. Result? Subscriptions shot up fourfold.
Test-drives, lead generation, trial, online couponing, re-marketing and targeting. Today’s marketing game of traffic and conversion requires a bold, yet well-thought approach on the crossroads of ratio and creativity.
