It’s typical for telecom companies, too much focus on acquisition creates problems with retention. But Telenet reversed the situation in a grand and generous way. They paid every customer a visit to get the WiFi going and the connections flowing. The best spent campaign money ever.
Good companies are storytellers, great companies are storydoers. Storydoing builds instant involvement and unquestioned credibility , resulting in increased word of mouth and amplification on social media.
