What do you do when someone doesn’t play by the rules, spoiling the fun for others in the game? On social media, you make a hero out of him. It earned us 2 million impressions worldwide. And it became a textbook example of proper community management.
Our competition is everything in culture. So, what’s happening today? In the real and/or digital world? Brands that are 100% in sync with modern culture get a head start in the relentless battle for attention.
