Youngsters have little money but plenty of nutty ideas. How about exploiting these to create awareness for our very inexpensive basics? With a tantalising €1 deal a day and a crazy challenge, we set off an avalanche of very WTF/OMG-like user-generated content.
Empowered consumers have all the tools and power to switch brands easily. It is up to you to make sure they don’t. Unconditional loyalty and minimal churn are vital levers of business success.
