While McDonald’s develops its high-end offering, the entry level shouldn’t be neglected. So we introduced McMoments, specifically targeted at youngsters. For our social media team, any excuse was good enough to promote these time-tested basics.
Test-drives, lead generation, trial, online couponing, re-marketing and targeting. Today’s marketing game of traffic and conversion requires a bold, yet well-thought approach on the crossroads of ratio and creativity.
