The hunger for news and entertainment on social media is insatiable. And who better to provide that than the world’s most iconic fast food brand? Since we put a community management team in place, McDonald’s Belgium acquired 26,000 new fans.
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A multi-disciplinary approach has become a must to thrive in the digital world: brand strategists, digital creatives, web copywriters, influencer experts, UI & UX architects and project managers all working together as a hands-on team.