Loyalty cards, people love them. At McDonald’s, they collected them. And then they forgot them. Unlike their smartphones. Wait, what if we… yes, there’s an app for that now. A very, very popular app. Who thought people could be so massively loyal?
Empowered consumers have all the tools and power to switch brands easily. It is up to you to make sure they don’t. Unconditional loyalty and minimal churn are vital levers of business success.
