Maybe football star Benito Raman was drunk with glory, but there was no excuse whatsoever for yelling ‘You peasants are all gay!’ at his opponents. The LGBT organisation Young, Not Straight suggested a deal, wearing a rainbow shirt for the next game.
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Meaningful purpose and profitable business aren’t opposites, on the contrary, they go hand in hand and reinforce each other. More and more consumers are leaning towards brands and companies doing good and giving back to society.