Airbnb makes renting empty homes profitable. So to raise funds for the homeless, we used a lookalike site. Just a few letters made all the difference: Notfairbnb. It definitely put the situation in Brussels on the map. The world map.
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Meaningful purpose and profitable business aren’t opposites, on the contrary, they go hand in hand and reinforce each other. More and more consumers are leaning towards brands and companies doing good and giving back to society.