Flemish radio listeners had a choice. You either had to be young and wild or else old and nostalgic. But what about those 40-somethings with plenty of lust for life? We decided to go after this unserved audience. All the way. And we had a hit.
Just as spring cleaning brings fresh air into a stuffy house, it can also breathe new life into a company or brand, resulting in an improved state of success.
