Say it with soup. That was the invitation of Roy, Royco’s charismatic CEO. You could send a packet of instant soup to someone who deserved a break, with your personalised message on it. The response was so huge, we needed a break ourselves.
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Increase my market share
Whether you are a (new) challenger or a known leader, these days the winner takes it all. All the more so marketing and communications play a crucial role in defending or winning marketing share.