Gamers love a challenge, right? But what about putting your head in a cage of tarantulas? Not in the virtual world, but in hairy scary reality. Without mentioning the pythons. The incentive? A limited edition of Uncharted 4. The result was wildly entertaining.
Good companies are storytellers, great companies are storydoers. Storydoing builds instant involvement and unquestioned credibility , resulting in increased word of mouth and amplification on social media.
