Santa has his army of elves. In Belgium however, Saint Nicholas has 30 human employees at bpost to answer kids’ letters. Because, ever since bpost dressed its mail boxes with a beard and a mitre, children rush to drop their wish lists in the mail.
I want this too
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Culturally relevant (social) content
Our competition is everything in culture. So, what’s happening today? In the real and/or digital world? Brands that are 100% in sync with modern culture get a head start in the relentless battle for attention.