March 18th 2020. Brussels goes into total lockdown: desolate and devastated, but far from defeated. Behind the imposing facades, the people of the capital of Belgium were dealing with the consequences of the lockdown as creatively as they could.
Despite the social constraints, its inhabitants are more connected than ever. It’s exactly that sentiment that Telenet wanted to capture with the campaign: The Webcam Portraits. Together with photographer Jef Boes, they created a series of lockdown portraits, captured via webcam.
Each telling a different lockdown story.
Just as spring cleaning brings fresh air into a stuffy house, it can also breathe new life into a company or brand, resulting in an improved state of success.