How do we promote the variety of sports that Play Sports has to offer? Simple: FOMO.
If you're with another TV provider and you only watch Belgian football, you’ll miss out on genius moments in other sports. To make people realize this, we tell stories of ‘Unseen Genius’. Genius moments in sports history that were seen by almost nobody.
We use the few witnesses to recount these instances in an emotional and powerful way in film, radio, print and on social. Every story is concluded with ‘Genius is too beautiful to be missed. Never miss it again with Play Sports.’
Today’s consumers are more demanding than ever, and right they are. Credibility and relevance are key drivers of brand preference and ultimately business performance.
