SOUR. There’s no better way to describe the feeling of closed bars in Brussels during this never-ending lockdown. It’s unpleasant for everyone, but especially for the bars themselves. That’s why Growfunding vzw & TBWA, with the support of the Brussels government, joined forces to brew ZUUR: The sour taste of closed bars, bottled in a pint. This way, people can support their favorite bars simply by buying beer.
Meaningful purpose and profitable business aren’t opposites, on the contrary, they go hand in hand and reinforce each other. More and more consumers are leaning towards brands and companies doing good and giving back to society.
