2020. What a crappy year. Not only for adults but also for children. No birthday parties, boring online lessons, and those endless walks their parents forced them to go on. Mc Donald’s wanted to make them feel heard as well, so that’s why we let a little girl herself do the talking in a disarming Christmas spot. The only fun thing left this year? Christmas, of course. And Mc Donald’s decided to make this Christmas extra special by celebrating it for 30 days, with every day a new present in its app. Take that, 2020.
Today’s consumers are more demanding than ever, and right they are. Credibility and relevance are key drivers of brand preference and ultimately business performance.
