Once upon a time, Delhaize made eating vegetables more fun by letting children create new names for them. But how could we keep the magic of these ‘Magical Veggies’ alive? With a magical podcast, of course! Together with Koen Van Impe, we created a captivating series of audio stories, called ‘Max and the Magic Veggies’. With more than 85.000 listeners on YouTube and Spotify and a total listening time of almost one year, the Magic Veggies became the most popular podcast for kids. That’s how magic struck again.
Today’s consumers are more demanding than ever, and right they are. Credibility and relevance are key drivers of brand preference and ultimately business performance.