After three months of excessive screen time, people needed a break. And that’s exactly what Telenet Brussels encouraged them to do. In a surprising campaign, screens share their experience from the past months and are convincing us to disconnect and discover the real world again. Coming from the internet provider with the fastest network in Belgium, this daring campaign shows just how much the brand is in tune with society and people’s needs.
Today’s consumers are more demanding than ever, and right they are. Credibility and relevance are key drivers of brand preference and ultimately business performance.
