As the leading sports channel in Belgium, Telenet Play Sports likes to remind people of the true reason they watch sports: the genius. To celebrate the genius of Belgian football, we created a radio campaign containing the most iconic moments of the past football year. The overweight of Hazard, the bizarre actions of Lamkel Ze or the process of Kompany: they were all immortalized in radio.
Today’s consumers are more demanding than ever, and right they are. Credibility and relevance are key drivers of brand preference and ultimately business performance.