Delhaize Belgium that has disrupted the Belgian retail market with its groundbreaking new loyalty program 'SuperPlus'.
Instead of participating in the never-ending price war, Delhaize shifted the conversation to health by launching the first loyalty program that encourages and rewards people to live a healthier lifestyle.
By the end of 2020, over 1,4 million people were converted to being SuperPlus aaaand … we’re pleased to say, they do eat healthier.
You have an innovative new product or service that could revolutionize your industry? Now it’s time to bring it to the market successfully. Marketing and communication efforts aiming at making people understand the value of your innovation are essential for success.