What if you want to encourage an entire country to eat healthier? Then you make healthy food more affordable. And that’s exactly what Delhaize did with ‘SuperPlus’: A revolutionary loyalty program that gives customers a discount on healthy products. To kick-off SuperPlus, we created a remarkable teasing campaign playing on the ‘expensive’ price perception of Delhaize, followed by the big reveal a couple of days later. A bold campaign for a bold client that has revolutionized healthy eating.
Whether you are a (new) challenger or a known leader, these days the winner takes it all. All the more so marketing and communications play a crucial role in defending or winning marketing share.