Instead of just telling people about how energy efficient ‘UP’, the all-inclusive energy package of ENGIE is, we let them experience it in a challenging escape room. If visitors succeeded in saving as much as energy as possible, they could even win an e-step or e-bike.
Good companies are storytellers, great companies are storydoers. Storydoing builds instant involvement and unquestioned credibility , resulting in increased word of mouth and amplification on social media.
