The corona-crisis has left the streets of Brussels empty, but not defeated. Because behind those walls, people of Brussels are finding creative ways to stay connected. Together with photographer Jef Boes, Telenet and TBWA wanted to capture this feeling of connectivity and solidarity. The result? A heartwarming series of online portraits about some real Brussels citizens, created with nothing but a webcam.
Today’s consumers are more demanding than ever, and right they are. Credibility and relevance are key drivers of brand preference and ultimately business performance.