The Nissan JUKE is a mean little city machine. So sponsoring the Urban Trail, a running race, was a natural match. But with a twist. We asked participants to run a section in reverse. With the actual car waiting at the finish, 96% of all the runners were keen to do so.
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Test-drives, lead generation, trial, online couponing, re-marketing and targeting. Today’s marketing game of traffic and conversion requires a bold, yet well-thought approach on the crossroads of ratio and creativity.